Ӱ

Primary analysis: nonverbal communication in the 2016 presidential race

Back to All Stories

With candidates knitting their brows, pouting, barking at hecklers, making sweeping hand gestures, and wearing high-heeled boots, the 2016 primary season is a true wild west show.

“I’ve never seen an election quite like this one, where stage presence has meant so much,” said . “So what are the elements that draw us to certain leaders?”

Keating, an expert on nonverbal communication in politics, answers this question and many others in , analyzing the appearance and behavior of America’s 2016 presidential frontrunners.